President of the Swiss Precious Metals Association (ASMP)
The President's message
At the heart of Switzerland's global reputation in the precious metals sector is a commitment that goes beyond mere excellence: it is a promise based on quality reliability dialogue responsibility transparency
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Quality is the hallmark of our work. Our members adhere to the highest standards of precision, expertise and professionalism, making Switzerland a globally recognised reference model. This commitment has enabled the precious metals sector to earn the trust of customers, partners and institutions not only in Switzerland but around the world.
Reliability and dialogue are our cornerstones. In a constantly changing international environment, our stakeholders – spanning authorities, investors and civil society – know they can count on the solidity and predictability of the Swiss precious metals sector. At the ASMP, we work and engage in dialogue to ensure continuity, expertise and a long-term strategic vision for the continuous improvement of the entire supply chain.
Responsibility is much more than a mere value: it is a shared vision. We contribute to the debate on sustainability, ethical sourcing and human rights. We are committed to developing concrete and shared solutions that protect people, the environment and the integrity of the sector.
Finally, transparency is at the heart of everything we do. Through open dialogue, strict compliance with regulations and a commitment to traceability, we are developing a clear and accessible industry. This transparency strengthens public confidence and consolidates Switzerland’s international leadership.
We are fully aware of the challenges and imperfections that still characterise our industry; however, with consistency and determination, we are committed to promoting concrete improvements every day.
As President of the ASMP, I am proud of the progress we have made so far and even more confident about the future. Together with our members, partners and institutional stakeholders, we will continue to develop a Swiss precious metals industry that not only produces excellence and integrity, but also sets an example for others to follow.
Our mission
How we operate
The Swiss Precious Metals Association (ASMP) works to support and strengthen Switzerland’s role as a global reference model in the precious metals sector. The Association does this by taking concrete actions in four key strategic areas:
The encouragement of a favourable environment for the development of the industry
The Association promotes stable framework conditions for the growth of the sector; it cooperates with institutions, closely monitors regulatory developments and actively participates in public debate.
Specifically, the ASMP
strengthens representation at national level, contributing to the drafting of laws and regulations that take into account the specific characteristics of the sector;
communicates and promotes the economic and social role of the precious metals industry, fostering greater public understanding;
participates in institutional and media debates to promote a balanced narrative based on the real value of the sector.
The promotion of excellence in the Swiss precious metals sector
Switzerland is synonymous with quality, reliability and precision. The ASMP works to strengthen this reputation and to represent the industry at the most relevant international forums.
Specifically, the ASMP
supports initiatives and projects that promote the importance of the Swiss precious metals industry;
represents its members at international forums, helping to give the Swiss sector a voice at key global roundtables.
Towards a shared vision of responsibility
The Association believes that responsibility is essential for the future of the industry; it therefore actively promotes transparent, sustainable and traceable practices throughout the value chain.
Specifically, the ASMP
fosters dialogue with civil society, in particular with NGOs, the media, academia and other stakeholders;
supports projects aimed at strengthening the sustainability of the sector;
works towards shared solutions to common challenges, promoting collaboration between actors throughout the supply chain.
The professional development of the sector
The Association offers its members professional training and support to address the political, economic and regulatory challenges and changes affecting the sector.
Specifically, the ASMP
promotes courses and refresher training to help members stay informed and prepared;
offers interpretative assistance on regulations;
provides opportunities for the exchange of best practices on issues such as traceability, due diligence, sustainability and technological innovation.